Which of the following must appear in a dealer's advertisement?

In Colorado, dealer advertisements must include certain information to ensure compliance with state regulations and provide transparency to consumers. The requirement for the dealer's licensed name and/or the use of the word "dealer" in an advertisement serves several important purposes.

Firstly, it establishes the identity of the dealer and assures potential buyers that they are dealing with a legitimate business. This helps to prevent fraud and misrepresentation in the marketplace, as consumers can confirm that they are engaging with a recognized entity. Additionally, using the licensed name or the word "dealer" ensures that the advertisement is easily traceable back to a specific dealer, which can be crucial in cases of disputes or inquiries from regulatory authorities.

Both of these elements help foster trust and accountability in advertising practices, ultimately contributing to a fairer and more regulated vehicle sales environment. Therefore, the inclusion of either the licensed name or the term "dealer" in advertisements aligns with these objectives, making it a necessary component of compliance for any dealer operating in Colorado.

On the other hand, while a dealer's license number, slogan, and location can enhance the advertisement, they are not required by law as part of the mandatory contents. Thus, the primary focus remains on the dealer's licensed name or designation in this context.