When advertising, what must a dealer do if the name does not clearly indicate they are a dealer?

In the context of advertising regulations for motor vehicle dealers, clarity is key to ensuring that consumers understand the nature of the business. When a dealer's name does not clearly convey that they are in the business of selling motor vehicles, including the word "dealer" in advertising is necessary for transparency and consumer protection. This requirement helps to avoid any potential confusion among customers who might think the business is something other than a dealership.

The inclusion of the term "dealer" serves as a clear indicator of the type of service being offered and informs consumers that the entity is legitimate and authorized to sell vehicles. It establishes an immediate understanding of the role the business plays in the marketplace. Therefore, using this terminology in advertisements not only aligns with regulatory guidelines but also fosters trust with potential buyers by ensuring that they are aware they are dealing with a vehicle seller. This practice supports informed consumer decisions and reinforces the integrity of the vehicle sales industry.