What constitutes bait and switch advertising according to Colorado law?

Bait and switch advertising, as defined by Colorado law, involves promoting a product or service at a low price to attract customers, only to later attempt to switch them to a higher-priced alternative once they express interest or place an order. This practice is considered deceptive because it misleads consumers regarding the availability and pricing of the advertised items.

In this context, switching to a higher-priced vehicle after an order is placed directly reflects the manipulative nature of bait and switch tactics. It creates a false impression that the consumer is getting a great deal, only for them to find out that the specific vehicle advertised is not available or is being substituted for a more expensive option under potentially misleading circumstances.

The other options do not capture the essence of bait and switch advertising. For instance, advertising only luxury vehicles or discount prices does not inherently involve deceit or misleading practices connected to the transition to more expensive items, which is the key characteristic of bait and switch tactics.