Under what condition can a motor vehicle salesperson's license be denied based on advertising?

A motor vehicle salesperson's license can be denied if they engage in advertising in a misleading manner. This is because misleading advertising violates the ethical standards and regulations governing motor vehicle sales. Such practices can mislead potential buyers regarding the condition, history, or value of the vehicles being sold, ultimately harming consumers and undermining trust in the dealership industry. Proper advertising should be honest and transparent to ensure that customers can make informed decisions.

Advertising a vehicle with a salvage title does not inherently represent a misleading practice but rather requires full disclosure to potential buyers. Similarly, advertising a new vehicle as used would not only misrepresent the vehicle but also violate regulations regarding accurate representations of vehicle status. Pricing below market rate can also be a common market practice, as it may serve as a competitive tactic rather than a misleading advertisement. The core issue that leads to license denial stems from the intent and effect of misleading consumers through deceptive advertising practices.