How must a dealer inform customers about their return policy?

A dealer must clearly articulate their return policy in writing and make it readily available during the sales process to ensure that customers fully understand their rights and options. Providing this information in writing establishes transparency, reduces misunderstandings, and serves as a formal acknowledgment of the dealership's policies. It empowers customers to make informed decisions and reinforces the professionalism and accountability of the dealership.

While verbal communication and signage are useful, written documentation is essential in creating a record of the policy and ensuring that all customers are treated consistently and fairly. Additionally, merely sharing the policy on the dealership's website does not guarantee that all customers will have access to this critical information at the point of sale, where decisions are being made. Clear written communication during the sales process is vital for customer trust and satisfaction.