How is an advertisement defined for motor vehicles?

An advertisement for motor vehicles is defined as any commercial message in printed, broadcast, or digital format. This definition encompasses a broad range of media, reflecting the various ways in which consumers are reached today. It includes traditional forms such as television and newspaper ads, as well as contemporary formats like online advertisements and social media promotions. This comprehensive understanding ensures that all potential marketing strategies are considered, promoting fair competition and consumer awareness.

In contrast, defining an advertisement only as television commercials, word-of-mouth communication, or limiting it to newspaper ads does not capture the full spectrum of advertising methods available in today’s marketplace. Such narrow definitions would exclude other effective advertising mediums that are increasingly prominent, thereby undermining the regulatory efforts aimed at ensuring clear and fair advertising practices within the motor vehicle industry.