How does the Colorado Motor Vehicle Dealer Board define a "consumer"?

The Colorado Motor Vehicle Dealer Board defines a "consumer" as an individual who purchases a vehicle primarily for personal use. This definition emphasizes the end-user aspect of vehicle ownership, distinguishing consumers from other types of purchasers such as dealers or businesses that buy vehicles for resale or fleet purposes.

In this context, the consumer's intent is crucial; the primary purpose of acquiring the vehicle is for personal transportation rather than for commercial resale or business operations. This definition aligns with consumer protection laws that focus on safeguarding the rights and interests of individuals who are not engaging in the vehicle trade as a profession. Understanding this definition is essential for various regulations and compliance matters within the motor vehicle sales industry in Colorado.