How does the Colorado Motor Vehicle Dealer Board address advertising disputes?

The Colorado Motor Vehicle Dealer Board addresses advertising disputes by implementing review processes that can include hearings and regulatory actions against misleading advertisements. This approach ensures that complaints regarding advertising practices are taken seriously and investigated thoroughly. When advertisements are found to be misleading or deceptive, the Board has the authority to take regulatory action, which may involve penalties or corrective measures to protect consumers and maintain the integrity of the marketplace. This systematic review process not only aims to resolve current disputes but also serves as a deterrent against future deceptive advertising practices in the industry, ensuring that consumers are treated fairly and can trust the information provided by dealers.