How does offering warranties affect customer trust?

Offering warranties significantly builds confidence in the purchase. When customers see that a dealer provides a warranty, it signals that the dealer stands behind the vehicle’s quality and performance. This assurance can alleviate concerns about potential repairs or defects, instilling a greater sense of security in the buyer. By having a warranty, customers feel more protected against unexpected expenses after their purchase, which fosters a trusting relationship with the dealer. Additionally, this sense of protection can encourage customers to make a buying decision, knowing they have support if issues arise, thus enhancing overall customer satisfaction and trust in the dealership's integrity.